What Happened to the Taudon Hoodies?

Sometimes the Best Product Decision Is Not Launching It Yet
We’ve looked at multiple hoodies while developing TAUDON.
Lightweight.
Heavyweight.
Fleece.
Cotton.
CVC blends.
Different GSMs.
And for a while, the obvious approach was simply to offer several.
Then we realised that contradicted what we’re trying to build.
A TAUDON hoodie shouldn’t exist simply because running brands are expected to sell hoodies.
It needs a purpose.
Is it something you throw on after a winter long run?
Something you take camping?
Something you travel in?
Something that lives permanently in the back of the car?
We’re increasingly interested in products that cross those boundaries.
That’s why we’re reducing the collection before expanding it.
The hoodie isn’t dead.
Quite the opposite.
We’re giving ourselves more time to determine what the TAUDON hoodie should actually be before asking anyone to buy it.