1,000 Kilometres in a Running Shoe We Built
August 31, 2026
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We’re Going to Run 1,000KM in Prototype 001The first TAUDON APEX prototype exists.Which means the easy part is over.Now we
Journal
Stories from the trail, behind the brand, and every step in between.
1,000 Kilometres in a Running Shoe We Built
We’re Going to Run 1,000KM in Prototype 001The first TAUDON APEX prototype exists.Which means the easy part is over.Now we […]
Building a Running Brand in Public
We’re Not Waiting Until It’s FinishedTraditional brands tend to show you the finished product.We’re doing almost the exact opposite.Through @ontheflytommy […]
What If You Could Actually Walk Into TAUDON?
What If You Could Actually Walk Into TAUDON?Selling performance apparel online creates a strange problem.We can tell you a fabric […]
What Happened to the Taudon Hoodies?
Sometimes the Best Product Decision Is Not Launching It YetWe’ve looked at multiple hoodies while developing TAUDON.Lightweight.Heavyweight.Fleece.Cotton.CVC blends.Different GSMs.And for […]
Can We Actually Make Running Gear in Australia?
Can We Actually Make Running Gear in Australia?This question has become a project of its own.How much of TAUDON can […]
We Had Too Many Products
We Had Too Many Products. So We’re Getting Rid of Them.When we started building the TAUDON website, we did what […]
Why We’re Testing Sorona + Cotton for Running
Can You Actually Make a Good Running Shirt Without Making It Feel Like Plastic?Polyester dominates performance running apparel for a […]
The Performace Singlet Problem
How Light Does a Running Singlet Actually Need to Be?We’ve been testing running singlets from both ends of the market.Cheap […]
We Decided to Build a Running Shoe
At some point the sensible thing would probably have been to stop at apparel.Instead, we decided to build a running […]
Why We Started TAUDON
TAUDON didn't start because the world needed another logo on a T-shirt.
It started because we kept looking at running products and asking the same